The Jordbruks-Produkter company is the old-timers of the Swedish farmers’ market. Their advantage lies in the traditional approach to the agricultural produce. Literally, behind each product, whether a tomato or an egg, is a real farmer who puts his soul into his work.

It was necessary to create a new brand of honey for the company to promote it to the Eastern European markets.

The Ryska design thought up the original name MØD, which spelled in Swedish manner but with Slavic pronunciation. We used the same technique in logo and packing development, combining the Swedish and Slavic traditional folk patterns in beautiful typography.

Creative&Art Direction: Serhii Shakh

Design: Serhii Shakh